Trade Show Management.

Trade Shows are more popular than ever, because they bring people with common needs together to see a variety of vendors at one time and in one place. Suppliers like them because they can build a large new potential customer list, and test new products before putting them into the market. 

Most important, trade show organizers, whether they are private companies, non-profits, or associations, love trade shows because they can serve the needs of the group, while simultaneously bringing a financial boost to the organization.

Because trade shows require a complex balancing act among exhibiting vendors, attendees, auxiliary conferences, and facility management, skill and experience are required for a successful Show.  SMC…our staff can complement your staff to develop and produce a trade show that will be an asset to your organization.

Site and Hotel Negotiations:  Through our network of industry contacts worldwide, SMC can communicate the needs of your trade show to the appropriate hotels, exhibit halls, or non-traditional facilities.  SMC can negotiate a package of low rates and superior service. 

Floor Layout: Placement of exhibitors in appropriate booths on the trade show floor can be time-consuming and filled with potential problems. Layout expertise will go a long way toward alleviating problems before they occur.

Exhibit Sales:  SMC will sell booth space, develop and keep track of contracts, and keep exhibitors informed about the show. 

Conference Development: Conferences are often held during trade shows to take advantage of experts who are exhibiting, as well as get maximum benefit from having a large group of people gathered together with similar needs.  Your conference or seminar program will complement the trade show.

Public Relations:  A world of publicity is available surrounding trade shows, through local and national media.  We’ll develop and place advertising, write and send press releases, and interview exhibitors for follow-up stories – guaranteeing that you’ll receive the best publicity at the least cost.

Attendee Registration:  Keeping track of attendees has many benefits, including a ready-made list of potential attendees for the next show or meeting, as well as built-in demographics to sell more exhibitors next time.  SMC can keep computerized records for reports, tracking and follow-up.

Printed Guides: Plain or fancy, copied or printed, the guides to the show can bring in additional revenue, and serve as a valuable guide to attendees.  From conception to printer, SMC can produce a guide to the show that serves exhibitors, attendees and show producers.

Budgeting and Finance:  How much to spend to produce a successful trade show?  It’s an age-old question best answered with years of experience on what works – and doesn’t.  From initial budget develop to expense tracking and financial reports, SMC will help keep track of expenses and revenue.